Reinhard Schneider – Chief Executive Officer

"We want to be the European market and innovation leader in specialized cleaning and care. In our work we seek to answer the question of how to make a sustainable way of life feasible for the majority." Reinhard Schneider, CEO and proprietor of Werner & Mertz GmbH

Reinhard Schneider (born in 1968) studied business administration with concentrations in marketing and commerce at the University of St. Gallen. He worked for six years in marketing, including a stint as a product manager at Nestlé/Switzerland.

Schneider, a descendant of the founders, has been involved in the development of the family-run business in Mainz since 1992 in his capacity as a member of the board. He became chairman of the board in 2000 and one year later he was appointed manager of the company's Consumer division. Today he is the Chief Executive Officer (CEO) and owner of Werner & Mertz.

"Sustainability must play a part in all business decisions! Only then can a company’s genuine commitment to sustainability be made credible and distinct from the usual marketing promises. That's the best way to develop deep trust among consumers," says Reinhard Schneider.

The CEO acts according to this conviction in his company and in his work on the Federal Board of the IKW (German Cosmetic, Toiletry, Perfumery and Detergent Association) and on the board member of the IKW Small and Medium-sized Enterprises Committee. Schneider also serves as a member of the Business Senate of the BVMW (German Association for SMEs) and on the BVMW Energy Commission.

The Mainz-based SME uses its outstanding position in the market and its innovative power to provide new ideas and stimulation to its own industry sector and beyond.

"With the foundation of the 'Frosch Initiative', we want to lead the way with innovative, sustainable solutions and give fresh impetus to our industry and others toward environmental protection and resource conservation," says the CEO.