New products in the Frosch sales team’s portfolio: SANTE natural cosmetics for the food retail segment

1 Apr 2014 - Mainz - Company-News

The Frosch sales team – the sales force for sustainability – is a subsidiary of Erdal-Rex GmbH with its brands Erdal, Frosch, emsal, rorax , ratz fatz, Frosch Oase and Frosch Baby. Erdal-Rex belongs to the tradition-steeped company Werner & Mertz, based in Mainz, Germany.

The Werner & Mertz Group and its companies focus on sustainability. It is therefore also very important to the Frosch sales team that this special corporate philosophy is consistently implemented, taught and documents in all its dealings with its partners in the retail segment.

“We are very pleased to introduce LOGOCOS Naturkosmetik AG with its urbane lifestyle brand SANTE as our new customer. The company suits us perfectly and will further strengthen our competence as an ambassador of sustainability at the point of sale,” explains Günter Scheinkönig, CEO of Frosch sales team GmbH.

Partners for consistent sustainability: Ulrich Grieshaber (r.), CEO of LOGOCOS Naturkosmetik, and Reinhard Schneider, Chairman of the Board of Management of Werner & Mertz, after signing the agreement. Photo: W&M/T. Häfner
Ulrich Grieshaber, CEO of LOGOCOS Naturkosmetik, adds: “SANTE Naturkosmetik and the Frosch brand share the same values and high quality standards. Natural cosmetics are no longer a niche product. We prove that our diverse, 100-percent natural and sustainable products are in no way inferior to conventional cosmetics in terms of their colour, quality and use.” With its brands LOGONA, heliotrope and SANTE, LOGOCOS from Lower Saxony is one of the world’s leading companies in the high-quality, sustainable and organic-vegan natural cosmetics segment.

Similarities between the producers Erdal-Rex and LOGOCOS Naturkosmetik:

  • Both companies are certified according to EMAS and thus demonstrably employ the best environmental management system currently available on the market.
  • In addition to the recipes without animal ingredients, and of course without animal experiments, both companies address the subject of environmentally-friendly packaging.
  • Erdal-Rex and LOGOCOS are owner-run, medium-sized enterprises that produce “Made in Germany” quality.
SANTE Naturkosmetik offers innovative, purely vegetable-based skin care products that are simple, trendy and at the same time affordable. SANTE’s brand ambassadors include well-known personalities like actress Ursula Karven, fashion designer Michael Michalsky and ex-professional footballer Christoph Metzelder.

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Press contact:
Werner & Mertz GmbH
Corporate Communication
Birgitta Schenz
Rheinallee 96
55120 Mainz
Telefon +49 6131-964-20 28
Fax +49 6131-964-23 30