Recyclate-Initiative at PLMA trade show in Amsterdam

16 May 2018 - Mainz - Company-News

The ECC Ecological Cleaning and Care GmbH of the Werner & Mertz Group, together with ALPLA and The Green Dot – Dual System Germany presents the Recyclate Initiative at the international PLMA trade fair in Amsterdam.

The three partners have been cooperating successfully on the Recyclate-Initiative for many years and will present the project to an international audience at the PLMA ‘World of Private Label’ trade show on 29 and 30 May. At their joint stand, they will illustrate the entire cycle of a PET or HDPE bottle made from recycled material – from collection of the plastic waste and processing of the recycled plastics into new packaging through to placing the product on the shop shelf.

Thats how a circular economy works. The Recyclate-Initiative presents itself at the trade fair PLMA “World of Private Label” in Amsterdam. Photo: Werner & Mertz

“We look at the Recyclate-Initiative launched by Werner & Mertz as a showcase project which will steer many other companies in the future. It shows how a modern circular economy works,” says ALPLA CEO Günther Lehner. “This is a strong signal from the world-leader in the production of PET bottles. This shows that a future-oriented new standard is being created for a large number of market participants,” explains Reinhard Schneider, owner of the Ecological Cleaning and Care GmbH, a company of the Werner & Mertz Group.

Multiple award-winning initiative

Werner & Mertz launched the Recyclate-Initiative in 2012. The aim of the cooperation is to enable effective recycling of waste plastic (PET and HDPE) and introduce them into a closed material cycle based on a cradle-to-cradle principle. ALPLA has been a partner of the initiative since the very beginning and brings its decades of expertise in the production of recycled plastics and processing into bottles and closures to the fore. In 2016, bottles were produced from 100% HDPE recycled materials for the first time. Several awards, such as the WorldStar Packaging Award and the Gold German Packaging Award, recognise the commitment of the companies involved.

World of Private Label trade show

The PLMA ‘World of Private Label’ is an international trade show. The Private Label Manufacturers Association (PLMA), with branches in Amsterdam and New York, is responsible for the organisation of the event. This year’s event takes place in the RAI Exhibition Centre in Amsterdam on 29 and 30 May. Around 2,500 exhibiting companies (retailers, wholesalers and producers) will present their products in the food and non-food areas.
Visitors can meet the recycling and technology experts from the Initiative at stand N-3722 in hall 8 (non-food area).

More Information:
» (Recyclate-Initiative)
For more information about the trade show, visit: »

The Recyclate Initiative was established in 2012 by Reinhard Schneider, managing partner of Werner & Mertz GmbH. In keeping with the open innovation business concept, partners from manufacturing, trade and NGOs work together across industries on Recyclate Initiative goals. They develop solutions for effective plastic recycling in accordance with the Cradle-to-Cradle® philosophy and raise public awareness of sustainability and the circular economy. Members include the Ecological Cleaning and Care GmbH, a company of the Werner & Mertz Group, the retail and tourism REWE Group, The Green Dot – Dual System Germany (DSD), UNISENSOR Sensorsysteme GmbH, ALPLA Werke Alwin Lehner GmbH & Co KG and NABU (German Nature and Biodiversity Conservation Union). For its developments the Recyclate Initiative has won several awards, including the Cradle-to-Cradle®-Innovator Award, the Federal Ecodesign Award and the German Packaging Award in Gold.
More about the Recyclate Initiative: »

Additional Information for editors:

Birgitta Schenz (Corporate Communications)
Telephone: +49 6131 96420-28
Mail: »

Alexandra Dittrich (PR & Corporate Communications)
Telephone: +43 5574 602-1083
Mail: »

Der Grüne Punkt – Duales System Deutschland GmbH
Norbert Völl (press officer)
Telephone: +49 2203 937-507
Mail: »

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Press contact:
Werner & Mertz GmbH
Corporate Communication
Birgitta Schenz
Rheinallee 96
55120 Mainz
Telefon +49 6131-964-20 28
Fax +49 6131-964-23 30