Frosch brand is a Quality Champion!
Trusted brand of the eco pioneer Werner & Mertz tops the YouGov ranking
Sustainability and enjoyment of life are attributes that many associate with the Frosch brand. Increasingly, the brand is recognized for its outstanding quality too, a fact confirmed by a YouGov survey. The best-known trusted brand from the Mainz-based company won first place as a Quality Champion in the cleaning products category.
“The perception of quality is not matter of the sector. Brands like BMW, Lego and Frosch prove that trust and long-term brand loyalty contribute greatly to the consumer’s perception of quality,” says Felix Leiendecker, Head of Data Products at YouGov, about the results.
The current ranking confirms, so says the Süddeutsche Zeitung, that the customer’s perception of quality providers does not come about by chance. Rather, it is the result of sustained brand management and true customer orientation. Companies that credibly communicate quality and actually deliver it, gain more latitude in pricing and more stability in customer relationships, according to the newspaper.
“These and other officially confirmed USPs create the conditions for confidently daring to do what others do not and thus increase brand awareness and attract attention—like a lighthouse on a foggy coast,” says Werner & Mertz owner Reinhard Schneider.
About the survey:
For the representative ranking, YouGov, in cooperation with the Süddeutschen Zeitung, asked consumers about brands in 45 categories in online interviews conducted from July 2024 to June 2025. The ranking of 788 brands was based on scores from minus 100 to plus 100 points. For the calculation of quality perception, the answers to the questions “In your opinion, which of the following brands stand for good quality?” and “In your opinion, which of the following brands stand for poor quality?” were offset, that is, the proportion of negative mentions was subtracted from the positive mentions. The score indicates a brand‘s mean performance. The Frosch brand achieved a score of 86.4.
Link to the SZ article (German only) mentioned above.