Frosch shower gel exhibited in German Pavilion at Expo 2025 Osaka!

General topic of the German Pavilion is the circular economy

 The Frosch brand of the Mainz cleaning products company Werner & Mertz is represented as a Best-Practice Innovation at Expo 2025 Osaka in Japan. Frosch Senses shower gel, in its orginal bottle and refill pouch, is exhibited in the German Pavilion as an example of the circular economy and the sustainability transformation. Until 13 October, visitors can get information about innovations and solutions for a sustainable future “Made in Germany”. The Federal Ministry for Economic Affairs and Energy, which is responsible for content, expects about three million visitors.

Under the motto Designing Future Society for Our Lives, countries from around the world come together from 13 April to 13 October 2025 at the Expo in Osaka to discuss how to achieve the Sustainability Goals of the United Nations. The German Pavilion is dedicated to the circular economy which ought to close material cycles completely and radically reduce resource consumption.

The German Pavilion encourages everyone to think about circular solutions. What will cities look like in the future? How will Germany reach zero emissions? What role does digital technology play? How will energy be provided in a circular economy? With best-practice innovations “Made in Germany”, the pavilion shows how the vision of a sustainable, circular society can be realized.

In the center of the circular economy space, a giant mobile of 60 luminous, amorphous spheres slowly spins over the visitors’ heads. Each object represents a business sector—construction, chemistry, mobility, lifestyle, food and personal care—and symbolizes a circular product or innovation.

The central media table below the mobile presents 30 circular products and innovations that come from Germany. Through their interaction with the table, visitors can immerse themselves in the cosmos of the circular economy. Around the table are six separate interaction areas where visitors can learn about the products presented.

The combined real and digital staging creates a comprehensive picture of the circular economy’s potential and conveys the innovative strength and forward-looking solutions from Germany.

The Federal Ministry for Economic Affairs and Energy commissioned Koelnmesse GmbH to organize and operate the German Pavilion. Responsibility for the concept, planning and realization of the German Pavilion was in the hands of the German Pavilion Expo 2025 Osaka working group from the two companies facts and fiction (Cologne) and GL events Live (Lyon) with support from its Japanese branch office.