Werner & Mertz wins the German Sustainability Award!
With effective contributions to transformation, the company has become a role model in its industry
The eco pioneer Werner & Mertz of Mainz is among the winners of the German Sustainability Award 2025 and thus THE forerunner in the laundry and cleaning products industry.
Pioneer in the sustainability transformation
The medium-sized family-run business has developed and implemented extensive solutions in all the prescribed fields of transformation. According to the German Sustainability Award Website,
“Werner & Mertz is a pioneer in ecological laundry detergents, cleaning and maintenance products with the well-known Frosch and Green Care Professional brands. The products stand for an energy-conserving circular economy with packaging of 100% recyclate, climate protection in manufacturing and natural-source ingredients such as surfactants made from plants cultivated in Europe.”
Since 2012, in cooperation with its partners in the Recyclate Initiative, the company has practiced and promoted high-quality recycling of used plastic obtained from household waste collections and has become the world market leader in the use of plastic from the Yellow Bag.
“Werner & Mertz GmbH—like other competition winners—came out on top in the final because the company has made particularly effective and exemplary contributions to the transformation. It has earned role model standing and has sent the right signals to its industry and beyond,” the jury said about its decision.
About the German Sustainability Award
The award honors companies from 100 different industries whose sustainability solutions contribute to effective transformation in 20 sectors. A jury made up of five experts for each industry determines the victor. In the two-stage process, Werner & Mertz prevailed over numerous competitors, including Proctor & Gamble and Henkel, and was named the winner in the sector Furniture, Household and Consumer Goods in the industry category Detergents and Cleaning Products.
The official awards ceremony for the 17th German Sustainability Award will be held in Düsseldorf on 28 November 2024.